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You’ve probably heard business owners talk about LTV and CAC, but the real punch comes from actually tracking them. Most businesses stay busy chasing sales, but sorting out your Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) is what turns loose growth into smart growth. A lot rides on getting these numbers right. If … Read more
Let’s start simple. If you want to know if your business is truly healthy, two numbers matter more than most: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). LTV and CAC work together a bit like a scale. LTV tells you how much money you make from a customer. CAC tells you how much you … Read more
Why Feedback Gets a Bad Rap Let’s be honest, most of us don’t look forward to giving or getting feedback. For a lot of people, it feels awkward or risky. That’s not surprising when you consider how badly it can go. A poorly worded comment from a boss or coworker can stick in your head … Read more
Launching something new on social media can feel both exciting and overwhelming. If you don’t have a clear plan, things get scattered—and you end up posting random stuff and hoping for the best. That’s where a 30-day social launch plan comes in handy. It gives you structure, checkpoints, and real direction. Most small businesses, creators, … Read more
If you asked your friends what they think of most surveys, they’d probably tell you they’re either dull or a waste of time. The problem is, surveys are everywhere—on websites, in our inboxes, even at the end of grocery receipts. Companies and organizations run them to learn more about us, but most of these surveys … Read more
Let’s say you’re setting up your own business — or maybe you’ve already got one rolling but are thinking it’s time for a proper business bank account. This isn’t just one more thing on the to-do list. It actually makes everything about your business finances easier, from getting paid to sorting taxes to just knowing … Read more